2012 Most Valuable Brands
The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brands study. The No. 1 brand for the second year, Apple, rose 19% in value and is now worth $182.9 billion.
IBM grew 15% in value to $115.9 billion and overtook Google, which dropped to third place in the ranking and is now worth $107.8 billion. In advance of its IPO, eight year old Facebook rose 74% in value, making it the fastest brand value riser in the ranking. Worth $33.2 billion the social network moved up to No.19 from No.35.