Adsense : Retaining Your Visitors
Adsense launched their 5 week educational series of how to speed up your business in a slowdown. The last edition featured Avinash Kaushik and this edition features Ricardo Prada who covers Retaining your visitors with greater user experience :
Some key take away points
Tip #1: Design for the tasks that visitors complete on your site.
Think about tasks on your website first and layouts second. It’s tempting to want a flashy design that exercises your CSS skills, but remember that vistors come to your site with specific goals in mind, like reading your essays, or checking out your collection of sports photos. Write down the top three tasks your users might want to accomplish on your site, and design to make those tasks quick and efficient.
Tip #2: Use ads as potential exit paths, not interruptions.
Ads should complement your site, not distract from it. The most natural place for a user to evaluate an advertisement is after they’ve completed their goals on your site. Instead of interrupting your user’s main tasks, try to offer ads as potential exit path for users who were probably ready to leave anyway by placing them at the end of completed tasks.
Tip #3: SEO – only if it makes sense.
Only do search engine optimizations that benefit your users. For example, page titles that are relevant to the page content make it easier for your visitors to understand what your articles are about. On the other hand, there are lots of sneaky strategies out there for improving search engine rank. Most of those don’t work anymore, and they might actually harm your site’s reputation.
- Our Help Center has more suggestions about where to place ads.
- The Google Webmaster Tools team shares their design and content tips.
Source : Adsense Blog