Tan Hong Ming Wins People Choice Award!
Remember the Tan Hong Ming ad’s on tv sometime ago? In my view it was one of the most genuine ad ever shown on tv which probably the Tourism Ministry should pick up for their Malaysia truly Asia ad!
LOS ANGELES, Jan 9 — “The Love of Tan Hong Ming,” a spot by Leo Burnett in Malaysia for oil and gas concern Petronas, has won the People’s Choice Award for favourite commercial.
The award was bestowed after several months of online voting among five 2008 Gold Clio-winning spots. In addition to the Petronas ad, the other nominees included efforts for Cadbury Dairy Milk, Guinness, Sony Bravia and Sony Walkman.
The winning commercial was acknowledged last night during the 35th Annual People’s Choice Awards on CBS.
A public service spot, “The Love of Tan Hong Ming” tackles the topic of race by showing how children are colour blind. A young, bashful Chinese boy is interviewed about the girl he likes. When his crush comes on camera, it is revealed that she is in fact Malay — and that she likes him, too.
The Clios are presented by Nielsen Business Media, which is also the parent of Adweek. The awards for creative excellence celebrate their 50th anniversary in May. — Adweek
How about that!! Congrats to Yasmin Ahmad and the team at Leo Burnett for yet another brilliant advertisement!
Soure :The Malaysian Insider
Watch the Tan Hong Ming Video below