Sports

Warrior Sports Replaces Adidas

Here’s a something new, Liverpool FC are set to end their kit sponsorship with adidas and have agreed to have Warrior Sport to be their new kit supplier from 2012-2013 season onwards. The £25m-a-year kit deal with Boston-based company Warrior Sports is expected to be a long-term relationship which puts Nike’s deal with Manchester United – worth £23.5m – into the shade.

Warrior, a subsidiary of New Balance are big player in the United States where they have traditionally been associated with ice hockey and lacrosse. The company, set up by Dave Morrow – who also invented the first ever titanium lacrosse stick – was bought out by New Balance in 2004.

I sure hope that they make some awesome kits and the get a pool of talented designers to product the LFC kits.